One of the goals of an author is to have a fan base. These are the people who buy your books and love to read you.
But how do they know you have a new book out?
Hear about it from a friend?
Or do you send them a newsletter?
It can be easily setup through a yahoo group, mail chimp, or some other email software. ( Depending on the number of people on the list there can be a charge.)
Readers can sign up and leave when they want.
It is helpful to offer an incentive to join your list. I give away a short story that can only be acquired by signing up for my newsletter.
Also, to promote your newsletter put an add in you ebooks with a link. This will bring more people to your site.
I also have it displayed on my website so it is the first thing people see when visiting my site.
Check it out at www.tinagayle.net
Of course, there are many ways to do things. If you know of a better way, please let me know. I love learning new strategies for gaining followers.
Have a great one,