The one thing that authors are hoping to do is draw people to their books. However the book cover along might not tell the whole story.
Or it might be a part of a series, where there is more than one book to enjoy.
Also, the author might want to include a brief blurb with the picture.
To be able to shake up your promotions, an author needs an easy to use image system.
The best free one that I've used is https://www.canva.com/
It lets you upload pictures and create banners for facebook, twitter, etc. The designer can use different colors and change things. The best part is it knows the sizes for the different social sites so there is no guess work.
But where do to find pictures?
My favorite site is https://www.pexels.com
It is useful to create special event banners like this one.
Adding pictures to any post helps increase engagement.
I hope using these free tools will make it easier for you,
Tina
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