Monday, September 4, 2017

Do #Authors Need a Newsletter? #bookpromotion #ASMSG

One of the goals of an author is to have a fan base. These are the people who buy your books and love to read you.

But how do they know you have a new book out?

Check online?
Hear about it from a friend?

Or do you send them a newsletter?

A newsletter is a great promotional tool for an author. Some send out a newsletter every month, others when they have a new release or quarterly. It depends on what you have time to do or what you want to do.

It can be easily setup through a yahoo group, mail chimp, or some other email software. ( Depending on the number of people on the list there can be a charge.) I personally use  MailerLite. I like them because they are less expensive than mail chimp and easy to use. Just give them a chance and you'll find you'll like them too.

Readers can sign up and leave when they want.

It is helpful to offer an incentive to join your list. I give away a short story that can only be acquired by signing up for my newsletter.

Also, to promote your newsletter put an ad in you ebooks with a link where readers can receive a free ebook if they sign up for your newsletter. This will bring more people to your site and increase the number of people who receive your newsletter.

I also have it displayed on my website so it is the first thing people see when visiting my site.

Check it out at

Instafreebie has also been a popular way to get people to join your newsletter.(Remember, it also requires you give away a free book) MailerLite, also makes it easy to incorporate people into your mailing list from Instafreebie

Of course, there are many ways to do things. If you know of a better way, please let me know. I love learning new strategies for gaining followers.

Have a great one,



Victoria Adams said...

I don't think I'd get charged for having too many people on my list.

Kayelle Allen said...

On Mailchimp and other sites, a newsletter is free up to a certain number of subscribers. After that, a fee kicks in. Mailchimp max is 2000.